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Esther Cooke
Kiwi copywriter @ thejoyst.com | Grab my FREE Medium blog post checklist! esthercooke.ck.page/m

3 not-so-scary actions to get back on the horse TODAY

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In August I didn’t just fall off the horse, it ran away.

Over the past few months I’ve been publishing on average 12 blog posts a month. In August I published 2 (on the first 2 days of the month).

So in September I vowed to get back to my…


It’s more simple than you think

Bottle of Champagne Beside a Champagne Glass · Free Stock Photo (pexels.com)

So you don’t have a marketing degree or a writing portfolio.

But you do have work experience.

So lean on your non-writing expertise to get your first paid writing job!

This is exactly how I transitioned from a career as an accountant to a writer.

Remember that your perspective is…


’Twas a dark and stormy night…

Yes, I really used to start stories that way.

So at least one element of my writing has improved since my ladybird dura-seal B5 notebook days.

As a kid growing up in New Zealand, writing was the storage facility for my imagination. My Barbie and Ken could fly away on…


You get 50 claps! You get 50 claps! You get 50 claps!

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Strong start out the gate with a heartwarming anecdote +5 claps.

Tripped up using your instead of you’re -2 claps.

Good paragraph length, tidy subheads +20 claps.

Shameless self promotion -500,000,000 claps.

Am I doing this right???

If you’re new to this platform, you can gift between 1 and 50…


Tried and tested by me!

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“It’s not about spending less time on your phone, it’s about spending more time on your life.”

Catherine Price — 10% Happier podcast #133

We were not raised to cope with social media addiction.

My first mobile phone could text, call and play snake. …


Breaking down my awkward history with men

woman holding a coffee cup
Photo by Caleb George on Unsplash

The line between friends and lovers should be blurred.

I’m sorry, what???

That is a situation I have actively avoided for my entire life.

Dating expert Anthony Recenello popped up on my Youtube feed a few days ago, challenging me with all sorts of hot takes on love. I was…


Confessions of a freelancer

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I don’t miss writing in strangers’ birthday cards.

I don’t miss being interrupted with “quick” questions all day long.

I certainly don’t miss finding passive aggressive post-it notes on my computer.

It’s easy to poo-poo the 9–5 life. It’s archaic, inflexible, and uninspiring. I wouldn’t be in this situation if…


A lesson I learned from bad work habits

woman outside smiling
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I saw a silver lining when London went into lockdown last March.

I no longer had to endure a daily commute to the office. …


Photo by Maria Orlova from Pexels

Listen up zillenials.

I know you’re talking shit about me. I’ve watched the TikToks. You think I’m lame. You think I’m “cheeeeugy”. Well guess what, before I was “cheugy” I was “basic” bitch! I’m uncancellable. You think I’m an empty, shallow excuse for a sentiment. …

Esther Cooke

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